Looker vs Amplitude
Side-by-side comparison · Updated August 2026
Our Verdict
Amplitude edges ahead overall
Amplitude scores higher across rating, pricing and community trust. That said, the best choice depends on your specific workflow — read the breakdown below.
Detailed Comparison
Bolder value = winner in that category
Looker
Amplitude
4.2
Rating
4.4
0 reviews
Reviews
0 reviews
Paid
Pricing
Freemium
Free
Starting Price
$49/mo
No
Free Tier
Yes
Analytics
Category
Analytics
Not listed
Affiliate Program
Not listed
BIGoogle CloudNatural LanguageEnterprise
Tags
Product AnalyticsUser BehaviorRetentionFunnels
LookerKey Features
- Natural language queries
- Looker Studio integration
- LookML modeling
- Embedded analytics
- AI forecasting
AmplitudeKey Features
- Behavioral analysis
- Predictive analytics
- A/B testing
- Funnel analysis
- Cohort analysis
Quick Verdict
Amplitude wins — higher rating
Amplitude wins — lower price
Amplitude wins — has free tier